Complete rebranding for Hairstudio Rayzers

Client

Hairstudio Rayzers

Material

Clearview glassfilm with whiteprint

Services

Supervise, visualize, digitize, produce, mount

Products

logo, corporate identity and signing

Location

Amsterdam

How finding a solution for visibility at the sinks of a hair studio led to a complete rebranding.

Hairstudio Rayzers is located in Amsterdam, in shopping center Brazilië. The sinks in the salon are positioned directly in front of the windows in the passage. Customers had too little privacy at the sinks: anyone passing by, could easily look inside. The request was to apply frosted glass film to the windows to avoid visibility. A functional and practical solution.

Identity converted into creative design

Not only the privacy had to be tackled, the appearance of the salon also needed an upgrade. An appearance that fits the vision and appeals to the right target audience. This goes beyond just signage. It’s about unity and consistency.

To tell the story of Hairstudio Rayzers, we investigated the identity. We asked Raymond van der Steen, owner of Hairstudio Rayzers, questions about the company’s vision, style preferences and the target group. He carefully designed the salon’s interior a couple of years ago. For Iwaarden, this was a great opportunity: using the existing interior as a basis for the new look and feel. Consistency? Of course!

Our design team started to work on a creative design based on the identity of Hairstudio Rayzers. This resulted into a new logo, a matching corporate identity and a sleek signing.

Logo- and corporate identity design

The new logo-design forms the basis for the new corporate identity. A logo is personal. Tells a story. This is reflected in the choice of the wordmark. A clean font for HAIRSTUDIO. Prominent, but not overpowering. The serif front for RAYZERS stands out, without shouting. A sleek unity with plenty of chances to make a statement, as seen in the signage design.

Also, the colour scheme of the logo has been carefully considered. The salon’s interior consists of brown tones and the window frames of the building are made of wood. If the logo were black, it would create an unnecessarily large contract in the application. Therefore, the logo is a combination of a dark brown tone and white. The effect can be seen in the signage and for example on the business card. The background of the business card is based on the texture of the walls in the salon: the white logo stands out in the right way.

Signage

The colour scheme is tailored to the existing interior and exterior of the Hairstudio. “We have converted the feeling from the inside, in the salon, to the outside,” says Fleur van den Bor, designer at Iwaarden. “The look and feel of Hairstudio Rayzers has been converted into detail, with a solution for the initial request: avoiding visibility at the sinks."

The design for the signing on the windows is both functional and striking. Instead of complying with the request for frosted glass film, a transparent film (clearview) with a white print was chosen. This print has a gradient from 100% colour density in the middle to 0% at the top and the bottom. This creates a unique and special effect on the window film. From the inside out, something is still visible. From the outside in, there is no visibility. Closed, but not shut.

Complete rebranding for Hairstudio Rayzers

Identity converted into creative design

Logo- and corporate identity design

Signage

Barneveld

Amsterdam

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