Brand development and implementation for De Keukenploeg

Albert Hotzky and Lyanne van den Berg have years of experience in the catering industry with successful concepts, such as BAS Beer en Steaks and Alberto’s Italian. Since 2023 they have been the driving force behind a new catering concept; De Keukenploeg.

Iwaarden was asked to be involved from the very beginning in the development of this brand. The unique features of the catering concept became the driving force behind the visual translation. From their own kitchen, the team prepares the most delicious dishes with pure flavours, made from the best quality ingredients. Delivering an experience during your party is the icing on the cake. Based on these pillars, we came up with the overarching name ‘De Keukenploeg’ and we chose to work with three chefs.

You can choose which chef you use…If you want a BBQ, go for Chef BBQ. If you want a buffet, small or big? Go for Chef Buffet! Chef butler is the right person for a complete decoration of your party.