Air purifying paint: the sustainable innovation for your mural

For more than 35 years Iwaarden has been working with artists in the technical execution of murals. These years of extensive experience, up-to-date paint knowledge and masters refined techniques make us a specialist in this field. We have an applicable paint system for every surface and we continue to develop it. Discover our latest innovation: air purifying paint.

Sustainable future 

Iwaarden is committed to a sustainable future. An example of this is the addition of air purifying paint to our product range. With this sustainable solution, we distinguish ourselves together in the execution of your project and reduce the impact on the environment, while the quality of the final result is guaranteed.

How air-purifying paint works

The inspiration for air purifying paint finds its origin in nature. Here we see that - under the influence of daylight - water and carbon dioxide are converted into oxygen and sugar. We call this process photocatalysis, in which the chlorophyll is the driving force. The paint we use works in a similar way: photocatalysis also takes place here.

Photo: reaction in which a substance, which acts as a booster, is activated under the influence of light.
Catalysis: the initiation of a chemical reaction.

When applying air-purifying paint, the pigment becomes the booster (just as chlorophyll is the booster in nature). Under the influence of light, the pigment constantly breaks down harmful, organic substances and foul odors (Fig. 1). The effect is at its best when the light intensity is at its highest and the light influence at its longest. During the decomposition process, substances are converted into small, harmless constituents. The rain will wash them off (Fig. 2). After this, the booster always returns to its original state (Fig. 3) and is ready for a new round of catalysis: this process is infinite.

Air-purifying paint; also for indoors

Each form of light is different. Photocatalysis normally requires Uv light, but indoor lighting is also sufficient for a photocatalytic effect for some pigment types. This is how a distinction is made between exterior and interior paints. The indoor paint is very suitable for areas in sectors with greater demands such as education, public buildings and medical institutions.

Work with our paint and...

• Reduce harmful gases, such as nitrogen dioxide (NO2), caused by industry and car traffic.
• Reduce harmful gases indoors, such as formaldehyde and acetaldehyde. You can find these in cigarette smoke, cleaning products, skin care products, as well as in furniture and carpets.
• Prevent bacteria, mold spores and algae through the vapor-open structure of the paint.

Use this paint and do your part to:

• Reduce air pollution and prevent the impoverishment of nature.
• Reducing health problems for people and animals.

Your benefits:

• You can realize your design in an honest and sustainable way.
• The color fastness of the indoor and outdoor paints has a guarantee of 20 years.
• The paint is ideal for artists who want to play with the coverage. You're in control of the material.
• The paint works pleasantly and behaves like a latex paint.